If anyone wandered into a Ben & Jerry's Scoop Shop today they may have been surprised to see a new, over-the-top option dubbed the Brrr-ito, "We’re always on the hunt for new ways to eat our ice cream. What better way than wrapped in a BRRR-ito?!? Your two favorite flavors, topped with a fudge drizzle and cookie crumbs, all wrapped up in a soft and chewy waffle wrap. Now being rolled fresh for you at Ben & Jerry's scoop shops!"
Judging from Instagram, customers seemed to really enjoy their custom brrr-ito creations like this one from @abazabaumyfriend