Steve's Ice Cream has released a slew of new flavors this month! And I've been anxious to try a few. Finally, I've managed to get my hands on one - Blackberry Crumble. This flavor is one of their dairy line. Steve's does have an expansive line of dairy-free, coconut-based ice creams but this isn't one of them. When the new flavors were announced, it seemed a few of them were made as challengers to popular Jeni's flavors - with Blackberry Crumble as Steve's response to Jeni's Brambleberry Crisp (which I've tasted). So, I'll use that as a key to judging this new flavor.
One thing to note about Steve's new era is the packaging makeover and changes shown with it. Before, I believe that all sugar in Steve's ice creams was certified organic, but that's not the case with Blackberry Crumble. I don't know if this is a change to all Steve's products or if only this flavor, but it is a relief to see that they've added the "GMO free" guarantee on the front of the label. Win some, lose some I guess...
On to the insides, Blackberry Crumble gives a texture and flavor consistent to classic Steve's ice creams - very firm and very creamy. Both times I tasted it, (in two different rooms) I noticed an aroma of oregano. I guess that's alright, but strange... The mix-ins are almost self-explanatory - blackberry jam and oat streusel. (Nothing is totally self-explanatory anymore after the "Lemon Cake" ice cream.) The blackberry jam is satisfactory, but its pretty frozen and maybe a little too blended. The jam in Jeni's Brambleberry Crisp tastes fresh and still has liquid-like consistency to it. The oat streusel is more buttery and cake-y than that of Jeni's, but again the streusel in Jeni's tastes fresher and more wholesome.
In the face-off of Steve's Blackberry Crumble vs. Jeni's Brambleberry Crisp, I say Jeni's wins. But that's not to say that this flavor of Steve's isn't good. Its very good and I'd get it again if I feel like having a blackberry crispy/crumbly ice cream. Its also much cheaper than a pint of Jeni's Brambleberry Crisp which is a big plus. Very good, but I wasn't blown away. I give it a B.
Where Ryan J Found It: Rainbow Blossom (New Albany, IN)
Ryan J's Grade: B