Thursday, May 16, 2013

REVIEW: Ben & Jerry's Chubby Hubby (Fairtrade Version)


While on my recent visit to the Ben & Jerry’s headquarters, they made it quite clear that they take Fairtrade very seriously. Although they won’t be compromising any long-standing relationships such as that with Greyston Bakery, they plan on doing everything in their power to bring the Fairtrade seal to as many of their flavors as possible. One of their most famous offerings, Chubby Hubby, was recently tweaked to fit in with their social plan. While the original version used fudge covered peanut butter filled pretzels, the Fairtrade version required the formula to be altered; resulting in the new description of vanilla malt ice cream with peanutty fudge-covered pretzels with fudge & peanut buttery swirls. Considering how much the cult following of Ben & Jerry’s reveled in the old recipe, I found it necessary to explore this latest revision.


While the ingredients may have been changed, they still manage to keep the 340 calories per serving of the original. With the top removed, Chubby Hubby retains the marbled design of old, but does a better job of hiding the covered pretzels than my last pint. Just like my last experience, the vanilla malt base doesn’t differ all that much from the standard version. The malty finish to the super-premium ice cream is something you won’t find in any of their other flavors; making the base a unique experience in itself. The large influx of ingredients swirled within the malt vanilla ice cream make it nearly impossible to have a base-only bite. The first of the mix-ins, the contrasting swirls, have many differences, but are equally as effective. The chocolate fudge swirls are sweet and have a liquid consistency, while the peanut buttery swirls are stiff, salty and slightly gritty in texture. Both compliment the malted vanilla beautifully.


The real focus of this review falls on the new Fairtrade pretzels that finish off this flavor. Seeing as how I hadn’t purchased a pint of the original Chubby Hubby in many months, I had forgotten just how many of these large, multifaceted mix-ins there would be. Whereas the original version had trapped the peanut butter in the center of the chocolate-coated pretzels, the Fairtrade version takes a big, salty pretzel and coats it with peanut butter and then chocolate. These dual exterior coatings ensure that the pretzels crunchy consistency isn’t compromised by any of the actual ice cream making its way inside. All the rich flavors on the outside combined with the salty crunch on the inside results in a recipe that I find superior to the former. With this change to the formula, Ben & Jerry’s has not only stayed true to their Fairtrade ambitions, but have slightly improved one of their fan favorites as well.


Where I Found It: Harris Teeter
Grade: A

26 comments:

  1. This positive review pleases me. Thanks Chad.

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    Replies
    1. Glad you enjoyed the review Sean and thanks for reading!

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  2. Seeing this finally puts me at ease regarding the transition. I'll still need to scoop it for myself, but the fact that you seemed please with the peanut butter presence on the pretzels themselves is a good sign. Thanks for the review.

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    Replies
    1. You should definitely try out the new recipe and let us know what you think.

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  3. Never had the old Chubby Hubby, but I just tried this version and I thought it was awesome. Definitely one of the best Ben & Jerry's flavors.

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    1. Oh yeah! One of their best flavors for certain.

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  4. Noooo, the pretzels are huge now and too overpowering. I hag to Google it to find out why my old favorite ice cream had changed. It isn't my favorite anymore, that's for sure.

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    1. That is absolutely right. Chubby Hubby was my favorite before the recent change. The pretzels now have the consistency of whoopers malt balls. That particular candy is great by itself but in chubby hubby the pretzels are too hard and don't mix well with the cold ice cream. If you have sensitive teeth this is not a pleasant experience either.

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    2. I completely agree! The new version is terrible. I am actually pretty upset that I just spent almost 5 dollars on this terrible new design. They replaced the best thing ever peanut butter filled pretzels to peanut butter lightly coated massive pretzels. What a terrible combination and idea. Oh well, never again.

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    3. Yup. I don't eat it anymore. The change to the pretzels changed the whole flavor profile. Whoppers! Yes! That's what I was thinking. All wrong. I don't understand why they couldn't have found or produced fair trade pretzel bits without taking the peanut butter out of the middle.

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  5. The old Chubby Hubby was easily my favorite ice cream in the universe (except for the name). The new version has moved it down off that pedestal into the realm of mere earthly mortal ice creams.

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    1. I think I'm in the minority here, but I really like the new version. There's nothing worse than a soggy pretzel and the old version seemed to have quite a few sneak through. I only had the old version twice though.

      I wish I could find both for a head to head comparison.

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  6. Its really good but I've so far in my pint I've yet to hit a peanut butter swirl.

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    1. I take that back...plenty of swirl after that top layer...

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  7. Nooooooooo. Chubby Hubby has been my family's favorite for years. While everything tastes pretty much the same, I can't get past the weird pretzels. I miss the peanut butter filling, it's not the same on the outside.

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  8. I feel like I lost my best friend. The old version of Chubby Hubby was my favorite ice cream ever. I really don't like the new pretzels at all. I spit them out the last time I ate a pint & I don't think I'll be buying it again. I wish they would go back to the original recipe.

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  9. Judging from the comments, some people were really attached to the old recipe. Luckily, there are probably some pints containing the old formula still floating around out there.

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  10. I just tried the new recipe, and the pretzels are terrible--bland with horrible mouth feel. Incredibly disappointed.

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  11. I agree the pretzels are horrible now. I pick them out and throw them away. Too hard. Bring back the original Chubby Hubby B&J! Its no longer my favorite ice cream.

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  12. Big pretzels are terrible and hurt my teeth. Hadnt had chubby hubby in a while and was looking forward to it. I was extremely disappointed to uncover whatever this is now.

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  13. Replies
    1. There's always a Gaylord around to say something as stupid as Mikey.

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  14. I will never buy this crap again. I used to buy it buy the case, literally. I will never buy it again. They taste like whoppers some tree huger found in there fair trade couch cushions

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  15. Can't they find fair trade peanut butter filled pretzels? Seems weird to so drastically change their very best flavor.

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  16. Can't they find fair trade peanut butter filled pretzels? Seems weird to so drastically change their very best flavor.

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  17. This is bad, just really bad. I have been eating Chubby Hubby for almost 3 decades and just lost my interest in this product. Change isn't always a good thing, this was the perfect food.

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