Wednesday, May 1, 2013

KNOWLEDGE: Frozen Dairy Desserts and Why They Should Die

Over the past year, I’ve sampled hundreds of ice creams and gelatos. I’ve tasted the good, the bad and the ugly, but ones featuring frozen dairy dessert in the description consistently rank among the worst. When major manufacturers want to cut spending and increase profits, they have a number of different approaches. Increasing prices usually results in decreased sales and outraged consumers so they typically try to avoid this at all costs. This leaves lowering quality and size as the only viable options to reach their corporate sales goals. Breyer’s used to be synonymous with all-natural ingredients and dependable ice cream, but recently they’ve taken a turn for the worst by making the transition into frozen dairy dessert.


Not only has Breyer’s adopted this new method of lower-quality production, but they also downsized their product from a full half-gallon to only 48 ounces over the years. The decreased amount of ice cream in their cartons must not have met the demands of the corporate higher-ups because they slowly started integrating an entirely new recipe. What used to be labeled as all-natural ice cream is now referred to as flavored frozen dairy dessert. In accordance with the FDA, ice cream must contain at least 10% milk fat; which means Breyer’s can’t call their product ice cream anymore. Their revised recipe has nearly all the calories of the original, half the fat and less than half the taste. One look at the ingredients list shows some major differences; most notably the fact that cream is mentioned very low on the ingredients list when compared to their ice cream of the past.

The classic recipe used in Breyer's Neapolitan (image courtesy of Food Health Reviews)
The revised, frozen dairy dessert recipe with less fat, less taste, more calories and a far longer ingredient list.
Breyer’s even dedicated an entire portion of their site to tackling the questions associated with the change. Out of the eleven questions addressed in the FAQ section of their site, seven have to do with the switch to frozen dairy dessert.

The same high-quality ingredients, just in far less amounts.
Sounds doubtful that you'd revamp an entire operation because some tell us that they want a smoother texture.
I'm not sure what "fans" they speak of, but I haven't heard one person say they like the new recipe as much as the original. The Blasts! lineup seems only popular because Breyer's bought other big corporations to entice people with the brand recognition associated with their cookies and candy.
At the expense of taste and texture.
Considering Breyer's has kept their all-natural favorites, this only further disproves numbers 5 and 6.
Breyer's might need to switch back to the half-gallon carton to fit the new, lengthy ingredient list.
I would certainly hope not considering they now use lower-quality, artificial ingredients.
Sounds like yet another excuse.
The artificial, gummy consistency of this new product has grown so horrid that my reviews of their Blasts lineup have been for the sake of science (and to deter people from purchasing some of their products). As you can see, the grades given to the current Breyer’s flavors are consistently low with C being the highest.


From here on out, I'll be boycotting this brand (unless I can bring them some bad publicity) and hopefully educate some of the unassuming consumers as to how exactly Breyer's is cheating them out of ice cream while continuing to charge the same price.

12 comments:

  1. The only Frozen Dairy Dessert I've tried was the Golden Oreo Blasts flavor, and like you said, it was only because I like Golden Oreos. I had read how awful FDD was, but didn't think it could be *that* bad... it was. The texture was weirdly gelatinous, and yet stiffer than regular ice cream... hard to describe, but surely not something I will buy again, regardless of the enticing flavor. :(

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    1. That's their trick. They try to entice you with goodies from other companies. I'm surprised that these other corporations haven't been complaining considering the frozen dairy dessert makes their own products taste worse than they would on their own.

      Glad to hear you won't be buying anymore though!

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  2. Love the title! The last FDD I had was the regular Oreo Blasts and, just like Carey said with the Golden Oreo version, the texture was gummy but incredibly stiff; it's as if someone took a bunch of the Extra flavored gum, chewed it, put it in a freezer for a few minutes, and then gave it back to you. Even ice creams like Blue Bell, Haagen-Dazs, and Ben & Jerry's can be eaten and enjoyed right out of the freezer.

    Now, I'll shamelessly admit I don't mind the flavor of these FDD's, but they hardly leave enough of a (positive) impression to make me return. Something else is that, for all the mix-in's and flavors, they're all regurgitations of similar flavors (Oreos, Whoppers, etc.). Even Ben & Jerry's Greek Frozen Yogurt flavors are more decadent than these FDD's.

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    1. I thought the title might catch some people's attention. That gummy, overly artificial texture that Carey mentions is the exact reason I hate the stuff (and why you should too). Their ice cream of the past was perfectly fine, but they've made this switch just to make a few extra dollars at the expense of the consumer's enjoyment.

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  3. In my less descriminating moments, I can tolerate some entries in the Blasts line for sheer quantity of the mix-ins. But I've noticed recently that flavors I'd long associated with straight-up ice cream -- their cherry vanilla, the black raspberry chocolate -- have now been replaced by this lower-grade "dairy dessert." Truly unfortunate how this brand has self-destructed.

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    1. My thoughts exactly. Some of their flavors featuring a ton of mix-ins are tolerable, but just as you described it...truly unfortunate how this brand has self-destructed.

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  4. Disappointing a name like Breyers so highly associated with ICE CREAM would resort to making FDD's indeed, along with shrinking the size. I did notice today at Krogers however, my old favorite- the Reese's one with the peanut butter ice cream base still qualifies as ice cream. The one with the chocolate base does not. I have not had it in a long time though so I wonder if I would still like it after getting into all these premium brands. I will have to try it again sometime.

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    1. A few of their flavors are still considered "ice cream" but take a bite and let me know how it measures up to other companies that focus on ice cream rather than mass sales to unassuming super market shoppers. Probably not very well.

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  5. Tonight I was going to buy Breyer's Apple Cinnamon Crumble...but I saw it was a FDD! I looked at other flavors and they were all FDD's except for vanilla, strawberry, chocolate and neopolitan. Ended up buying the store brand of premium ice cream. Like it was said before the half gallon shrunk to 1 1/2 qts and the ingredients have changed and the price remains high! BTW how can they sell it for BOGO and Walmart and Target sell it for about half of the Regular grocery stores regular pricer???? The fleecing of America again!

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  6. The only problem I'm having here is that you appear to compare Neopolitan to an unnamed Ice Cream.

    I'm not saying that you're wrong; but the ingredients list would likely be a lot shorter had you compared vanilla with vanilla. Or any two ice creams that were fairly comparable in taste, texture and the amount of stuff added to the recipe.

    As it is, the ice cream you're comparing appears to be one of those ones that are chock full of bits and pieces of other things such as Pretzels and nuts. Of course the ingredients list is going to be MUCH longer if you're mixing so many different products together.

    I also have a problem with "Frozen Dairy Dessert", but this is a very false comparison.

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  7. Omg my husband accidentally bought the coffee flavored frozen dairy crap instead of Ice cream. I'm throwing it out. Breyers should have to market it differently. It's wrong and misleading to make people think they are buying real ice cream.

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  8. I hate their dairy dessert I bought 2 of them not realizing it. Would never get hard in freezer and tasted like crap. I will not buy any breyer product their are better alternatives. Edys is one and here in the south Publix ice cream is very good and still a half gallon. Unilever says people like it better I haven't meet one real live human that will admit to that and I ask everyone I know.

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