Friday, April 12, 2013

REVIEW: Magnum Gold?! Ice Cream Bar

Month after month I’ve resisted the urge to branch out from the standard ice cream selections you typically find in your grocer’s freezers, but after reading a few rave reviews; the Magnum Gold?! Ice Cream Bar was enough to persuade me to cross over. Since the Super Wal-Mart in my area has one of the largest selections of ice cream bars I’ve ever seen, I may continue this trend in the future. Shining brightly against the fluorescent lights of the freezers, a bright metallic wrapper made the Magnum Ice Cream Bars easily identifiable from the rest. The most-recent addition is described as silky vanilla bean ice cream swirled with sea salt caramel and covered in a golden coating made with Belgian milk chocolate.

This entire bar will only set you back 290 calories, which may sound high to some, but right in line with a serving from a super-premium pint. As I removed the wide wooden stick from the packaging, it was hard not to be taken back by the metallic coloring of the ice cream’s coating. The bright-gold exterior shell of this bar breaks apart in large, jagged chunks that take far longer to melt down than the interior ice cream. These thick pieces provide a rich, gourmet taste of chocolate that is only enhanced by the vanilla bean and sea salt caramel to come.

The combination of chocolate, vanilla and caramel in ice cream is hardly a new concept, but Magnum is able to provide a unique experience using these same classic ingredients. The cool ice cream inside is smooth, has a super-premium feel and proudly displays plenty of vanilla bean flecks. They’ve separated the bright white ice cream into three sections by laying down two thick stripes of sea salt caramel in the middle. Although these swirls aren’t quite as salty as some of the other sea salt caramels on the market, they provide just enough contrast to counterbalance the rich, sweetness of the other components. Flavors featuring salted caramel have always been among my favorites and Magnum’s new Gold?! Ice cream bar had me wishing I had bought an entire box.

Where I Found It: Super Wal-Mart
Grade: B


  1. So what you're saying is that it's not made of gold?

    1. Unfortunately not. It sure looks like it though.

  2. All the flavors keep getting smaller and smaller. they are now 1/2 the original size. I will not buy anymore.Flavor not as good as before.


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