The first few hours included an overview of exactly what the Ben & Jerry's brand is based on, what the company believes in, how they stay connected with their consumers, how they give back to their supporters and how they're trying to use their brand recognition to make a real difference across the globe. We covered topics such as their upcoming 2013 truck tour (which will be traveling up and down the East and West Coasts), how they use social media to help connect consumers to limited-edition flavors, their Get The Dough Out campaign and their latest Capture Euphoria Instagram initiative.
In the middle of all this, the rear door suddenly swung open and Jerry Greenfield came walking through. He then proceeded to take a seat in the middle of the room and chat with us for about a half hour while he shared how the company was founded and exactly what his role is within Ben & Jerry's today. Starting way back in 1978 in an old gas station (and only $12,000), this famous duo was able to build a company that has since captured the hearts of people all over the world.
|Jerry Greenfield, Co-Founder of Ben & Jerry's|
|Jostein Solheim, CEO of Ben & Jerry's|
|Chris Miller, Social Activism Manager|
|We also received a sneak peek of some upcoming Limited Batch Pints: Cannoli (already released), Pina Colada (to be released in May through August 2013) and Candy Bar Pie (to be released from September to December 2013).|
|The menu at the scoop shop included a handful of specialty items; all available for just $1.00.|
|We cooked up some waffle cones on the hot waffle irons.|
|We then grabbed some sticks and prepared to sample some of the flavors they had on hand.|
|We sampled Liz Lemon, Raspberry Fudge Chunk, Chocolate Chip Cookie Dough, Coffee, Coffee BuzzBuzzBuzz!, Chocolate Fudge Brownie and Cherry Garcia (from left to right).|
|The test kitchen where all the magic happens.|
|The low-scale ice cream maker that churns out 6 pints of each test batch.|
|A flavor guru adding some Fair Trade vanilla to Ben & Jerry's famous ice cream mix that would act as our base.|
|The finished vanilla ice cream that we then combined with bits of blondie brownies and fudge chunks.|
|The finished product, which had the consistency of soft serve and tasted delicious.|
Tomorrow we'll be heading to the factory in Waterbury, Vermont to take a peek at exactly how each pint of Ben & Jerry's ice cream is manufactured and distributed. Until then!