Thursday, February 14, 2013

REVIEW: Blue Bell Red Velvet Cake


The concept of red velvet cake ice cream had been something of a fad this past summer, but one that I enjoyed immensely. Almost every company had rolled out some type of red velvet based flavor and no two had been the same. Blue Bunny's had been too light with an odd texture and featured an unnatural, metallic coloring. Ben & Jerry's had rolled out a flavor that still ranks among my favorites. Front Porch incorporated a strong sense of chocolate in their version. New Orleans Ice Cream Company had put their own unique spin on the classic cake. Then the people from Kroger rolled out their own Private Selections creation and stole the show. A few weeks ago one of our readers, Kenneth, submitted a reader review of Blue Bell's addition to the party. Seeing as how their Red Velvet Cake isn't involved on any of the limited edition lists from Blue Bell, I'm not sure where this had been hiding, but the decision to bring this pint home was a simple one. Described as luscious red velvet cake ice cream with pieces of red velvet cake and a cream cheese icing swirl, I discard the gold-rimmed lid quickly.


The first layer looks strikingly similar to what I found underneath the top of Red Velvet Cake from Ben & Jerry's, but this pint has committed the cardinal sin of smaller containers, the dreaded not-quite-full fill. The 200 calories per serving this flavor contains makes up for the missing portion. The light-colored ice cream was dense and didn't melt down quickly despite not being a super-premium, but the overly mild taste was a disappointment. The red velvet cake bases that have incorporated a high amount of cream cheese flavoring seem to score higher than those who remain cautious, but luckily, Blue Bell has included a cream cheese icing swirl to make up for the lack of excitement in their base. The icing adds a much needed burst of sweetness and authentic  taste of red velvet cake, but more would have been better. Only adding a slight textural change, this wasn't nearly as thick as some other swirls found in Blue Bell flavors. But the fate of every red velvet cake ice cream comes down to the hunks of cake hiding inside.


Utilizing the same approach as New Orleans Ice Cream Company of putting both small and large pieces of cake inside, Blue Bell's blood red chunks bring about anticipation and aesthetics. The larger, gum-ball-sized pieces are the perfect companion to the red velvet base and cream cheese icing. These soft and chewy spheres have a dense consistency that takes multiple bites to break down, finally incorporating the chocolate component that had previously been missing. Front Porch's Scarlett Red Velvet and New Orleans Ice Cream Company's Red Velvet Cake had both excelled because of the amount of cocoa they stuffed inside their cake, and this is comparable. Although the chunks of cake bring this flavor to it's full potential, the lackluster performance of the base and swirl can't propel Blue Bell's version above many others.


Where I Found It: Super Wal-Mart
Grade: B

7 comments:

  1. So weird! I literally just bought this one yesterday! But it didn't impress me either; I had a couple of bites and then forced the rest upon my family. Hehe.

    ReplyDelete
    Replies
    1. It wasn't bad by any means, but I was expecting a little more...

      Delete
  2. This red velvet cake ice cream was so bad, I wrote a letter of complaint to the company. I found Duff's version by Blue Bunny to be much better.

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    Replies
    1. Although it wasn't the best red velvet ice cream I've had, it certainly wasn't the worst either.

      We must have completely different tastes considering I thought Duff's version used way too much artificial flavoring and tasted nothing like actual red velvet cake.

      Delete
  3. I'm really surprised to hear that you thought this was lackluster. After I tried this 2 years ago, in Texas I searched everywhere for it. It didn't exist in Florida, Georgia, South Carolina or California. Every time I went to a grocery store I looked for this. Then i came to find that it's a summer flavor and was soon happy to finally have it this year. I really missed it. On my deprivation of this, I tried Ben and Jerry's, I was soo utterly disappointed I tried to force myself to eat it since I paid that much for a pint. So then I tried Blue Bunnys, I mean Duff come on, it had to be good. NOPE. Not good. It was not as bad as Ben and Jerry's sour taste. I gave up after wasting money on those. I would say my taste buds are pretty exceptional and I honestly thought Blue Bells was great. The ice cream taste like you are eating cake. The base, tastes like cake. The swirls are awesome and not over powering and the chunks of cake are wonderful. The ice cream itself looks pretty awesome. I'm an avid baker as well, so when I tried this and compared it to the many times I have made red velvet cake from numerous recipes and even boxed mixes, I said this is it. This is my icecream.

    Go Blue Bell!

    ReplyDelete
    Replies
    1. Red Velvet ice creams are among my favorite and if you're anything like me, you NEED to get your hands on the Red Velvet Cake from New Orleans Ice Cream Company. It's far superior to any of the others I've tasted including Blue Bell, Ben & Jerry's and especially Blue Bunny. Private Selection (Kroger's generic brand) also has a great Southern Red Velvet Cake flavor that I was also impressed with.

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  4. Have tried several of the Red Velvet varieties and have found No Equal !! No, Nada, None, to the version put out by Baskin Robbins. Can buy 3gal size during the holidays, and qts available thru July / August. Price for a tub of this SuperPremium between $49 - $54......One we are really missing here in the South (NC) is a vanilla base with a Pnut butter ripple.....such as Hersheys or Turkey Hill. Food Lion is now stocking the Trky Hill, but is not stocking the Pnut butter ripple, They have blown an opportunity to set themselves apart. This flavor kicks a__ with a pretzel cone from "The Cone Guys)

    ReplyDelete

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